Digitizing Body-in-White Development at SEAT with MAS Synera

From sequential development to agentic workflows: What SEAT built and presented at CDFAM Barcelona

Recorded at CDFAM Barcelona in April 2026, this session follows SEAT's Body-In-White engineering team as they walk through the automation work they've been running in production with Synera. Juan de Dios Escribano Felguera from SEAT covers the real development and organizational challenges of moving from sequential BIW processes to agentic workflows and Tillman Steininger from Synera explains the platform architecture that makes it possible. You'll hear how SEAT reduced a two-hour BIW task to five minutes, how a team of agents handles simulation runs, flags manufacturability issues, and reports back automatically, and why breaking cross-functional silos and protecting institutional knowledge across job rotations turned out to be as load-bearing as the technology itself.

Key takeaways:

• Agentic AI in BIW development is already in production at SEAT, with measurable time  reductions across simulation, costing, and CO2 analysis workflows
• Moving from sequential to agentic development requires organizational groundwork —  silo-breaking and knowledge retention — not just technical implementation
• A team of agents can compress a four-week process to 30 minutes when the automation  layer, tool connectivity, and governance are set up correctly
• Rule-based automation underneath the AI layer keeps outputs exact and removes  hallucination risk from engineering-critical tasks

Who is this recording for?

• BIW, simulation, and structures engineers at automotive OEMs and Tier 1 suppliers
• Engineering managers and digital transformation leads evaluating agentic AI for  vehicle development workflows

Watch the recording using the player on the right.